Hoi An - Vietnam’s Must-Visit Heritage Town

Tucked along central Vietnam’s coast, Hoi An is celebrated as one of the world’s most beautiful towns - a place where history, culture, daily life, and authentic experiences come together in a unique and unforgettable way. Its ancient streets, riverside charm, and living heritage make Hoi An a must-visit destination for travelers seeking more than scenery - a place that feels alive and deeply rooted in culture.



In recent global rankings, Hoi An achieved a top spot among the Top 25 Most Beautiful Cities in the World, placing 6th in the Travel + Leisure World’s Best Awards 2025. It surpassed many famous destinations thanks to its distinctive blend of history, culture, architecture, and local life - all experienced through everyday rhythms and community spirit.
What sets Hoi An apart is its remarkable preservation of heritage. Recognized as a UNESCO World Heritage Site, the town is a well-preserved example of a Southeast Asian trading port from the 15th to 19th century. Walking through its ancient quarter feels like stepping back in time - narrow lanes paved with stones, moss-covered wooden houses with tiled roofs, elegant assembly halls, and the iconic Japanese Covered Bridge all tell stories of centuries of cultural exchange and trade.

But Hoi An is not just about the past. Its atmosphere “lives and breathes” through daily life - from lantern-lit evenings along the Hoai River to quiet cafes tucked in alleyways, bustling markets, tailor shops with custom garments, and riverside eateries serving local specialties. This combination of heritage, hospitality, and authentic local culture is what keeps travelers returning.

Beyond the old town, the surrounding area also offers meaningful experiences. Cam Thanh village, with its basket boat rides through nipa palm forests, has been named one of the world’s most beautiful villages - adding another layer of cultural landscape to this already rich destination.

Whether you are exploring heritage sites, tasting traditional cuisine like cao lầu and white rose dumplings, or simply wandering lantern-lit streets, Hoi An offers a travel experience grounded in history, culture, nature, and local life - all woven into an authentic narrative that feels both timeless and welcoming.